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Claim: Meta has started paying Threads users.
Verdict: Misleading. Our findings showed that Meta has implemented a bonus programme enabling users to earn rewards through posting on Instagram and Threads. However, access to Threads bonus is currently by invitation only.
Full Text
Social media platforms have become bustling hubs of connection, self-expression, and financial opportunity. Recently, X (Twitter) made waves by rolling out a feature enabling users to monetise their posts. Following this development, rumours have emerged that other social media platforms are implementing the same strategy.
For instance, Jumpmanjotman, a Thread user, shared a screenshot of over $6,000, allegedly paid to him by Threads. To emphasise his claim, he wrote “threads payout is crazy.”
Threads is a new social messaging platform developed by Meta’s Instagram team. The application, which resembles X, allows users to share texts, videos, and images and join public discussions.
Jumpmanjotman’s post has stirred different reactions from other users. While a group doubted whether Threads has started paying users like X, others like Heyitslaurajane accused him of manipulating the screenshot shared. For instance, she wrote, “It’s not even the same font.”
Another user, Weidwad, supported her and claimed he could recreate the screenshot. He wrote, “Cap, I could do the same things, just screenshot and edit.”
DUBAWA conducted this verification to clear the controversy emerging from the claim.
Verification
In July 2023, Mark Zuckerberg, Meta CEO disclosed that the company may consider the monetisation of Thread. However, this would not happen until users have crossed a one billion target. As seen on Google Play Store, the app download has already crossed 100 million.
The monetisation of X was global news. With Threads having similar prominence, it would not be strange to find both international and local news reports announcing the development. With that, DUBAWA conducted keyword research on Google to see recent news about Thread’s monetisation.
In a recent development, several blogs have published Threads‘ plans to introduce a bonus programme. This would allow users to make up to $1,500 by posting on Threads.
Although DUBAWA confirmed this via Instagram’s help centre, we noticed that Meta company solely determines the amount a user earns. This refuted the figures placed by bloggers. We also found that the programme is strictly by invitation and not open to all users. Also, no date was disclosed for its commencement. Below are two screenshots showing details of the bonus programme:
Conclusion
While Meta has introduced a bonus programme that allows users to earn by posting on Instagram and Threads, access to the latter is strictly by invitation. The claim is misleading.
